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Howard Draft
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・ Howard E. Aldrich
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・ Howard E. Babcock


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Howard Draft : ウィキペディア英語版
Howard Draft

Howard Draft (born December 28, 1953) is Executive Chairman of FCB (Foote, Cone & Belding), formerly Draftfcb, a global marketing organization whose clients include Kraft Foods, KFC, and Taco Bell. He is known as a pioneer in direct marketing〔("Top Executive Profiles, Howard C. Draft" Portfolio )〕 and was named Direct Marketer of the Year in 1999 by Direct Magazine.〔("Man of the World: Draft Is Direct Marketer of the Year" Direct Magazine )〕
==Career==
Draft began his career as an account executive at a direct marketing agency called Kobs & Brady in 1978. He then worked his way up to become Chairman and CEO in 1988. After a management buyout the agency was renamed Draft Direct Worldwide and purchased by the Interpublic Group.
In 2006, Draft merged with agency Foote, Cone & Belding (FCB) and became Draftfcb with Howard Draft named as Chairman and CEO. Then in 2009, it was announced that Howard Draft would assume the title of Executive Chairman.〔("People and Accounts of Note," ''The New York Times'' 17 February 2009 )〕 In March 2014, Draftfcb changed its name to FCB. 〔 ("Draftfcb Unveiling its Rebranding," ''Adweek'' 10 March 2014 )〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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